WISCONSIN LAKSHORE BUSINESS ASSOCIATION 

PRESERVING WISCONSIN'S LAKE MICHIGAN TROUT & SALMON SPORT FISHING HERITAGE & ENSURING ECONOMIC GROWTH FOR OUR COMMUNITIES 

 

Lake Michigan's sport-fishing heritage now spans over 5 decades. The Lake Michigan salmon stocking program began with coho salmon in 1966 and the following year chinook salmon were brought into the picture. Soon to follow were rainbow trout and brown trout. Lake trout are the only native trout species. The salmon were originally brought into the lake to keep alewives, which are an invasive species, in check. Little did the people who set that in motion know that 52 years later it would be such an incredible economic driver for the state of Wisconsin. The fishery however is not just that. Generations of people grew up fishing the lake for recreation, spurring and entire industry built around this fishing. Through the years we have seen many changes in the lake. These changes and the direction that the lake was headed was the reason the WLBA was born. The WLBA is an organization that is committed to the longevity of our sport-fishing values. This group is for everyone. It is not just for businesses that profit from sport-fishing. It is for the people that own their own boats and fish Lake Michigan for recreation. The list of ports that are represented is long. Members hail from Baileys Harbor, Marinette, Sturgeon Bay, Algoma, Kewaunee, Two Rivers, Manitowoc, Sheboygan, Port Washington, Milwaukee, Racine, and Kenosha, and all the small boat launches in between. The WLBA represents the sportsman. Thank you for visiting our site!